The WHAT: The WHAT is the product or service your selling.The HOW is the practical, operational knowledge that brings the vision to life. The HOW: The HOW are the practical steps you need to take to achieve your WHY.It’s the motivation behind your service or product. The WHY: This is the vision of your company.It starts with why because the WHY leads to the HOW and the WHAT: In terms of an organization, it’s the reason you’re in business. It’s the concept that motivates you to get out of bed in the morning. Why should you begin with why? Your WHY is your central belief. We’ll cover why, to create a successful business, it starts with why, and how to begin with why in your organization. Given this goal, Start With Why covers three aspects of WHY: 1) defining your WHY, 2) understanding how your WHY affects your company on all levels, and 3) making sure you stay focused on your WHY in the long-term. The core concept is simple and straightforward: great businesses know why they’re doing what they’re doing-and they use that mission as their guiding principle. Why does it always start with why? Start With Why covers everything you need to know about creating an organization that puts its values at the center of its business. Like this article? Sign up for a free trial here. Shortform has the world's best summaries of books you should be reading. This article is an excerpt from the Shortform summary of "Start With Why" by Simon Sinek.
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